Introduction to business

Gitman, Lawrence J. (author.). McDaniel, Carl, Jr., 1941- (author.). Shah, Amit J., (author.). Reece, Monique, (author.). Koffel, Linda, (author.). Talsma, Bethann, (author.). Hyatt, James C., (author.). OpenStax College, (issuing body.). BCcampus, (distributor.).

Summary: "Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond."--BC Campus website.

Record details

ISBN: 1947172549
ISBN: 9781947172548
ISBN: 1947172557
ISBN: 9781947172555
Physical Description: 1 online resource (732 pages) : illustrations (some colour)
remote
Publisher: Houston, Texas : OpenStax College, Rice University, 2018-
Distributor: [Victoria] : BCcampus

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references (pages 699-720) and index.
Formatted Contents Note:	Understanding economic systems and business -- Making ethical decisions and managing a socially responsible business -- Competing in the global marketplace -- Forms of business ownership -- Entrepreneurship: starting and managing your own business -- Management and leadership in today's organizations -- Designing organizational structures -- Managing human resources and labor relations -- Motivating employees -- Achieving world-class operations management -- Creating products and pricing strategies to meet customers needs -- Distributing and promoting products and services -- Using technology to manage information -- Using financial information and accounting -- Understanding money and financial institutions -- Understanding finanacial management and securities markets -- Your career in business -- Understanding the legal and tax environment -- References -- Index.
Information Relating to Copyright Status:	This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).
Source of Description Note:	This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license. PDF, revision IB-2018-000(09/18)-BKB (viewed 13 November 2018).